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Want to hire an SEO average? No one wants to be an average Webmaster, graphics artist, CEO, educator, programmer, or SEO. We all want to excel at what we do . . . or do we? Would any of us hire an average SEO? Would an average programmer be in high demand? Is the CEO of General Electric just average? In my opinion, the answer to those questions is a resounding "no." SEO YELLOW PAGES Some of the commentators pointed out that yellow pages ads are pretty costly, compared with those of the search engines. So, is using yellow pages as part of a search marketing campaign worthwhile for traffic and good for ROI? My answer is: Yes, yellow pages can and should be used as a major component of local search optimization. Yellow pages can be used for SEO, and here's some details on how to approach it.

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